Sale of Hush to True Capital
Argyll Partners acted as lead financial adviser to the shareholders of hush on an investment in the company by private equity firm True.
hush
high growth women’s fashion and lifestyle brand
sells directly through the hush website and through John Lewis concessions
turnover has quadrupled in the past four years to over £50 million
Deal highlights
carefully executed, off-market transaction
investment will help support expansion into new channels and international markets
Rupert Youngman, hush co-founder, commented:
“We could have carried on without outside investment, but we felt that there was real value in bringing in a partner with a similar vision to us, but different skills, to help us grow. We developed a great relationship with True over a long period of time, then we brought in Argyll when we felt the time was right to execute a transaction with them. Private equity is new to us and Argyll’s experience was invaluable as they led us through the transaction from start to finish, whilst maintaining our great relationship with True.”